Dreaming in color –Part 2

I do believe dreaming (see part 1 here) is facilitated by me; specifically the people who I am around (other visionaries), the books and media that I put in and how I nurture the idea(s) that I have been given. One recent effort is a book: Platform: Get noticed in a noisy world by Michael Hyatt (former CEO of Thomas Nelson Publishers). This book was referred to me by another one of those awesome female friends that I have (if you live in South Florida and are looking for a child/family therapist or life coach, she is your lady!). I have only gotten through about ¼ of the book (had it for less than a week) but I can already see that this is a great resource for all of us with a dream.

The idea behind the book is really how to market oneself to stand out amongst all of the competition and “noise” that we call life now. Seriously, who can compete with the multi-tasking, fast-paced, social-networking based society that we currently live in? So yea, this book takes you from step one through the end. One part that resonated with me, was the idea of the “Wow” effect that Michael (yes, we are now on 1^st name basis) talks about. Everyone knows that wow effect..you walk into an office, a building, a hotel, a shop…you receive a service or product, and you are like “wow”…blown away, impressed. You can easily remember the details of that wow experience and will most likely talk about it to anyone who will listen. I should mention that my latest idea is the result of having a wow experience while visiting April in Palm Beach. He points out that this is one of the keys to establishing your platform to be noticed. Michael does caution that clearly not every aspect of everything can be “wow”, obviously, but he encourages the readers to find the aspect of their dream which should hold the bang. 

Now to the title of this two part series, "Dreaming in color"- Michael encourages the readers to regularly close their eyes, envision their product/service/business and “become present to what it is you are trying to create”, i.e. to strive to get the reality as close to that vision. This will save us from the “drift”. I've coined this as dreaming in color. Think Regina Belle hit:

Tired of living life in black and white

There’s so much in between

Like a rainbow in the sky

Crying to be seen

When I open my eyes to find inspiration

I search for the best I can see

If I settle for less

I won’ t be the best I can be

So one morning, as I was having some quiet time, my exciting new idea began to develop some more and I remember thinking “Oooh! I love this!...wouldn’t that be FABulous!” and it was that moment that caught my attention. I hold myself accountable (and you can hold me accountable) to ensure that as this dream becomes a reality…hopefully in the next six months (tentative official launch date- January 2013), that I remain connected with the original vision, as it currently unfolds. That I listen to my heart and take a stand for greatness, to ensure that the customers who receive the products and services truly have a wow experience. That the expression “Oh! I love this..this is FABulous!” be a living, breathing tag-line that is perpetuated not through some expensive marketing scheme but from the mouths of those who have already experienced it.

Do you already have a dream?

Is it in color?

Do you remember the details…?

What is the WoW component?

My challenge I leave for you: let your dreams take on the detail, color and life as Alice’s (Alice in Wonderland).

If you don’t yet have a dream OR you have a dream and it doesn’t have this life and vibrancy OR  you have a dream that had color and life but is now in sepia or black and white…take Michael’s advice:

Close your eyes, envision your product/service/business and “become present to what it is you are trying to create”!

Grace peace and love,

Gia